What’s in a word? Quite a bit of money. I’ve written about Candy Crush Saga here before. Now King has gone and done something with the boatloads of money it has earned from its titles that deserves major opprobrium: try to push around a indie PC studio whose game has nothing to do with clicking on candy. Stoic’s game, The Banner Saga, isn’t an iOS game. It’s an epic Viking narrative that I’ve played that actually knows what the word ‘saga’ means. Completely different market, type, platform, you name it. No way anyone’s ever going to confuse the two things – save a lawyer.
Oddly enough, giving someone a taste of power – in this particular example, a Scrooge McDuck level of money – transforms what should be the relatively ethical enterprise of making games into “defending trademark,” which is, I argue, an essentially odious activity that has zero to do with being human. Now King does face a real problem in that they are facing copycat titles that attempt to associate themselves with their brand. What do I have to say to that? Tough cookies. It must be difficult to swim in that vault full of cash. So sad!