Choosing a name

In launching this site, I figured I’d start with a new domain name.

As I am a PhD student in rhetoric and composition, my first thought was to type in every rhetorical term I could think of into whois. I had high hopes for synecdoche and enthymeme. But practically every term available is taken. One wasn’t – runningstyle.com – and it’s actually highly appropriate for a blog. But it would sound like I’m a long-distance runner to most.

I am a great admirer of Patrick O’Brian’s novels, and noted stephenmaturin.com and diseasesofseamen.com were available, but I might get sued for the first, and as for the second, I imagined myself cheerfully telling someone the name of the site and them picturing a miscolored glop of semen. I already have enough trouble at parties.

Composition terms were also unavailable. Firstdraft was taken. Seconddraft was taken. Thirddraft was taken. Fourthdraft was not, but by that point I was disillusioned.

What about my name? mikeduncan.com = taken. michaelduncan=taken. mduncan=taken. mgduncan and michaelgaryduncan were available, but not snappy enough.

I returned to rhetoric. What about goodrhetoric.com? Available. Positive, too. Badrhetoric.com? Available. I’m an iconoclast (also taken) so it didn’t look bad (cough) either.

I also thought about meansofpersuasion, which is a play off of Aristotle’s definition of rhetoric. “available means of persuasion” is too long, alas. It also has a moderate/mathamathical subtext from “means” and there is a economic “means of persuasion” as well. But it’s also fairly obscure.

So my best choices after an afternoon of searching were runningstyle, goodrhetoric, and badrhetoric. Of the three, the first has a problematic double meaning and Aristotle didn’t favor it anyway. The second sounds a tad pretentious, as would bestrhetoric…

…but badrhetoric, however, has a edge to it. Especially since the difference between “bad” rhetoric and “good” rhetoric is hard to define. One man’s “bad” rhetoric is another man’s “good” rhetoric, and so-called “bad” rhetoric can be more effective than a classical speech that dots the ‘i’ in Aristotle. Plus, I kind of like starting at the bottom.

Well! I have just talked myself into badrhetoric. Both domains will work for the foreseeable future, but the title is officially now Bad Rhetoric.

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